To end my placement at Furthermore, I had just 2 weeks to create a website using Figma for a fake client. This was completed to show my ability to design UI elements completely from scratch.

The ‘client’ Solid Wrench was all about exercise, they claimed to be a big global seller of sports equipment and sportswear. Their main 2 rules were that the branding had to be green and the target audience was mainly men, but could include women. 

 

From the limited guidelines I had, I set about looking at their competitors Sports Direct, Nike, Adidas, Under Armour and even Sweaty Betty were all websites that influenced my sketches of the wireframes. I had to design a full homepage, shop/ item listings page and item page, but I also added in the drop down menu in the navigation as a different state, to show I could do more than just make the pages. 

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The main green and accompanying colours came from an unlikely source, thanks to a colleague at Furthermore I found out that Starbucks promote how they compliment their iconic green colour with others through their ‘Starbucks Creative Expression’ website. A website that breaks down their branding from their photography to typography, to their logo and colours. It was a wonderful resource for me to use to learn and understand how each element is brought together to make a brand.