I trained as a graphic designer to gain a better understanding of design, necessary requirements to confidently enter the creative industry and to tackle a broad range of topics that lead to projects that target both a young and mature audience.

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My key skill is versatility; this ability allows me to find the best means to visually communicate my projects’ purpose. Examples of work include a dissection rat toy, which used textiles and illustration for an interactive and educational outcome based on the Grant Museum of Zoology’s Ordinary Animals exhibition around dissection and anatomy. Expanding on the toy with packaging and guides showing children that all mammals are the same on the inside as well as simplify the function of each organ, made this broad subject easy to see, read and understand. My goal was to engage and educate which I believe is key to any project aimed towards a young target audience.

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When designing for mature audiences the intent is to inform and provoke thought, an example would be my narrative photography project where I explored diversity; with the subject of my grandfather who grew up in India, through colonial Britain. Suffering greatly for his background and skin colour in his youth, this oral history based subject explored themes of identity, diversity, racism and bullying, both visually and through authentic audio. Proposed as a wider campaign, with a platform on sharing stories in local listening spaces, a workshop leads to a community building exercise. Creating a cycle of listening, conversation, inspiration and sharing in art based therapy that joins a community through expression.

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My wider goal is bridging the gap between older and younger, by improving the relationship between these generations it can connect them, creating community through communication. A minor target in my photography, but a concept that was expanded upon with a teddy bear for parents and children, that’s created with 100% recycled fabric and personalised, through a designed behaviour trait. With a simplified colour coded pattern and instructions parents and children can bond through crafting with simplified means and materials.