Myplace at the Wildlife Trust

A challenge to decrease the drop off rate and increase the number of prospects, who register and go onto join a Myplace ecotherapy session.

The Myplace team at the Wildlife Trust for Lancashire, Manchester, and North Merseyside runs an ecotherapy service for people experiencing poor mental wellbeing and for those looking to learn something new. The service supports people in the local area to connect with nature in a group setting through activities such as nature walks and identification, crafts and mindfulness.

Due to a long and complex onboarding process,
the service had a drop off rate of 45% before the registration phase, one of the last but significant hurdles to overcome to join the service.

Given the scope of this project, a new communications process was designed. Email and SMS content was tested independently by the Myplace team using the systems and structure already put in place.

A creative ideation session helped define a process and content prototype which would use the framework called: the ‘5 ways to wellbeing’. Wellbeing tips were created based on the ‘5 ways’ which was put into the communications prototype.

My contribution to this project was a set of illustrations that were presented to the client for consideration to be used in the email templates. The wireframe for this template was another aspect that I supported the lead designer on.

This work was possible thanks to funding from: CAST.