
#JustLikeUs
A campaign created for Amnesty International's work with and for refugees.
Working with creatives from around the world (international students) and others from my studies, this project consisted of creatives Martin E’gger, Catarina Freitas, Yaqi Gao, Ariadna del Hoyo, Jack Li, Tsvetan Mitev, Luis Picazo, Junyi Shen, YE Zhao and myself.
​
For this film project, we were set the task of working with the charity Amnesty International, for which we had to go create and promote a campaign around their recent work with and for refugees. After a talk from Dan Jones (from Amnesty) and with further research online on the charity itself, their recent efforts on behalf of refugees fleeing Syria and other dangerous places, the team and myself began creating our own campaign that ended up know as #JustLikeUS.
​
The brief required us to create a 3D prop, so we began by discussing and designing around concepts that reflected our findings on the charity and the refugee crisis. The prop was designed to promote our message, gain signatures and allow the general public to interact with us and get involved with our campaign.
We also had uniforms to stand out and other interactive items such as stickers and signs to promote our message, interact with the general public and inform people of Amnesty's work with refugees.
Our final prop idea involved a photo wall that had the general public face the horrors that refugees are in when their homes became war zones.
​
In exchange for a signature, we offered a photo opportunity that gave the user a choice of signs to hold (these signs were made as part of the bigger prop), and then the choice to share their good deed online through our hashtag, this in turn was spreading our message, our campaign and Amnesty International's name.
​
For the sharing purposes and promoting our cause, we created an Instagram account that contained photos of the signatures we gained and the subjects of our images to find and share their images online.
Our Instagram is:
https://www.instagram.com/justlikeus.kingston/?hl=en
​
Music used: ‘Cedar Shed' – by Koloto