Chalk
A stop motion film on how chalk was the primary tool that lead to important and revolutionary inventions.
This 58 second, educational stop motion film is about chalk and how this tool was used to not only educate in schools, but was the tool that lead to important and revolutionary inventions.
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For this project we were given a single object and had to visually display an interesting fact about our given object in a short film.
Working with designers Hannah Brady, Joe Moreno and illustrator Saffron Ardern Sodje we conceived a concept based on the fact that chalk was a tool used in schools to display information in order to educate.
However, we wanted to have more to display then that, so we considered how chalk was potentially used to sketch plans or diagrams of important inventions. The use of a black board and chalk was the link to education, but the images that appear reflect the type of inventions that were created during the years that appear on the bottom left of the screen.
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With the years going on and the amount of inventions growing, the less there is of the blackboard. With the sound of chalk increasing with the amount of inventions, the anticipation that something is coming is confirmed in the final scene. With the screen fading to white representing the invention of the whiteboard and therefore the end of the need for chalk, which nowadays is seen as a primitive way to display information and illustrate.